Physiological effect of Debt Burden on Individual Business Owners, E_ commerce and its Business Growth

Rezumat

The objective of this study is to examine the psychological effect of debt burden on owners’ attitude, owner’s performance, owner’s seriousness, and E-commerce and its business growth. To achieve this objective, the relationship between the psychological effect of debt burden, owners’ attitude, owner’s performance, owner’s seriousness, and E-commerce and its business growth was examined in this study. A survey was used in this study in which a questionnaire was used, and data were collected from individual business owners from China. Statistical tool; Partial Least Square (PLS) was used to analyze the data. It is found that the physiological effect of debt burden has major consequences with respect to E-commerce and its business growth. An increase in the debt burden increases E-commerce and its business growth. The psychological effect of debt burden also has a major role in owners’ attitude, owner’s performance, and owner’s seriousness. Furthermore, owners’ attitude, owner’s performance, and owner’s seriousness have a positive effect on E-commerce and its business growth.