TY - JOUR AU - Aragonés-Jericó, Cristina AU - Kúster-Boluda, Inés AU - Vila López, Natalia PY - 2020/09/30 Y2 - 2024/03/29 TI - Value-experience Transfer through Sports Sponsorship: Background and Consequences JF - Revista de Psicología del Deporte (Journal of Sport Psychology) JA - J Sports Psychol VL - 29 IS - 1 SE - Original Article DO - UR - https://mail.rpd-online.com/index.php/rpd/article/view/53 SP - 133–142 AB - <p>This study proposes a general model for sports sponsorship which takes as its central concept the transfer between event and brand in terms of value and experience, elaborating on antecedent and effects. 364 questionnaires from Valencia GP Formula 1 2012 fans revealed that value is not transferred from event to brand, whereas, the experience is transferred. The observation is also made that the two terms (experience and perceived value) are significantly related. Additionally, the study confirms that are the antecedent variables of the central concept of the model, together with the proposed effects.</p> ER -